Digital Compact Camera Nikon COOLPIX S9300/S9200/S6300/S4300/S3300/S30

February 1, 2012

Six new S-series cameras, including one with a built-in GPS function and high-power 18x optical zoom utilizing thin optics, one with an effective pixel count of 16.0-million pixels for superior image quality, and one that can be used by the entire family

TOKYO - Nikon Corporation is pleased to announce the release of six new COOLPIX S-series models that incorporate advanced functions in a stylish design.

The S9300 and S9200 are high-power zoom models equipped with 18x optical zoom NIKKOR lenses utilizing thin optics, and offering improvements to specifications available with the popular COOLPIX S9100 released in the spring of 2011. The backside illumination CMOS image sensor and lens-shift vibration reduction (VR) system built into these cameras enable capture of beautiful photos of even dimly lit or dark scenes. The S9200 is a basic model while the S9300 also offers a built-in GPS function. A new movie function for saving and playing back movies, which allows for recording of multiple scenes that are then saved as a single file, has been adopted.

The S6300 is a new model for the popular high-power, compact zoom model class. It offers one of the most compact bodies in its class despite the built-in 10x optical zoom NIKKOR lens. It also offers an effective pixel count of 16.0-million pixels and is equipped with a lens-shift vibration reduction (VR) function that makes the most of superior camera shake compensation precision. The S6300 offers superior image quality for both still images and movies recorded with its full-HD compatible movie function, as well as excellent balance between still image and movie recording functions.

The S4300 and S3300 are slim and stylish models that are slimmer than their predecessors despite improved zoom function and built-in VR. They are stylish models available in a variety of colors to suit any user's lifestyle or preferences.

Finally, the S30 is a compact digital camera based on a new concept which presumes use by the entire family. Every member of the family will enjoy the feel of the camera as well as the fun of taking pictures with it. It is designed with a simple symmetrical and familiar form and equipped with a new operation system that anyone can quickly master. What's more, the S30 offers specifications and functions that ensure fun and worry free shooting in a wide variety of situations, including dust resistance and waterproofing to a depth of three meters, shock resistance that withstands falls from heights of up to 80 cm, application of frames to still images with shooting, and a slide show function that incorporates background music and animation, all of which allow the camera to propose ways of increasing communication between all members of the family, from the youngest children to grandparents and great-grandparents.

S9300

S9200

S6300

S4300

S3300

S30

S9300/S9200 Primary Features

1. Incorporation of a thin 18x optical zoom NIKKOR lens that covers a wide range of angles of view from wide-angle 25 mm to super-telephoto 450 mm (both equivalent in 35-mm [135] format) and enables a slim body
   Even with their high-performance wide-angle high-power zoom lenses, the cameras are compact and slim for superior portability. These cameras can easily be taken anywhere to enjoy taking pictures of a wide variety of scenes utilizing the full power of the zoom lens.
2. A backside illumination CMOS image sensor with an effective pixel count of 16.0-million pixels and a new lens-shift vibration reduction (VR) function achieve beautiful rendering even in dark or dimly lit surroundings
   Equipped with a backside illumination CMOS image sensor with an effective pixel count of 16.0-million pixels, the noise that occurs with shooting at high sensitivities is effectively suppressed. In addition, the lens-shift vibration reduction (VR) function newly adopted for this model effectively reduces blur, even with shooting indoors or in dark places where camera shake often results in blurred photos, for clear, sharp photos.
   In Night Portrait, Backlighting and Night Landscape scene modes, the benefits of the backside illumination CMOS sensor in terms of image quality with shooting at high sensitivities are utilized through the capture of multiple shots in quick succession, which are then combined and recorded as a single image. A series of images are captured at high speed and then combined to accurately produce the intended results regardless of the lighting conditions.
   -Night Portrait mode
   Several shots are captured to reduce blur and noise in the background, and one shot using the flash is captured to ensure a bright portrait subject. These shots are then combined in a single photo with optimal exposure throughout. The portrait subject is brightly lit while the ambience of the background is preserved, enabling hand-held shooting of beautiful souvenir photos of a night at the amusement park or at a dimly lit indoor party with friends.
   -Backlighting mode
   When the HDR (high dynamic range) setting is enabled in Backlighting mode with shooting of high-contrast scenes, the camera captures multiple shots in quick succession and combines them for a single photo with no loss of detail in highlights or shadows, and a broader range of tones.
   -Night Landscape mode
   In Night Landscape mode, a series of images is captured and then combined into a single image in which blur and noise has been suppressed. This allows users to immediately capture beautiful night landscapes on the spur of the moment with hand-held shooting and no prior preparation.
3. A movie function for recording full-HD movies with stereo sound and superior picture quality, and a new movie function that saves multiple scenes as a single file
   The cameras are equipped with a new movie function that saves multiple movie scenes recorded intermittently as a single file and appears as a series with playback. Not only is it easy to record movies, but the ways in which movies can be enjoyed are expanded.
   Just as with their predecessor, full-HD movies with stereo sound and a frame size of 1920 x 1080 pixels can be recorded, and optical zoom can be used during movie recording. What's more, dramatic movies recorded using the HS Movie function can be played back in slow motion at 1/2 or 1/4 the normal playback speed, or in fast motion at twice the normal playback speed for a comical effect.
4. 3-inch, approximately 921k-dot TFT LCD monitor with wide viewing angle offers bright display under sunny skies and clear viewing indoors
   The camera is equipped with a three-inch, approximately 921k-dot, wide-viewing angle Clear Color Display TFT LCD monitor that enables clear, crisp display. Display on the large LCD monitor is brighter, making shooting, viewing images, and applying settings easy under sunny skies or in rooms where light is reflected in the monitor. In addition, with a broad color gamut equivalent to the sRGB color space, even the finest details and textures are clearly reproduced in photos.
5. GPS, electronic compass, log function, and POI display for recording location information and tracking routes during shooting (S9300 only)
   The high-performance GPS and electronic compass acquire and record position information with shooting. This information can then be viewed in the camera monitor. The S9300 also offers a log function that tracks and records movement with acquisition of position information even while the camera is off, and point-of-interest (POI) data (approx. 1,700,000 locations) that can be used to record and display place names.
   These features offer active users who are often outdoors or travel frequently new forms of enjoyment after shooting as they allow the user to track their route while on vacation, for example, and save that information as a file.

S6300 Primary Features

1. A 10x optical zoom NIKKOR lens with a zoom range beginning at the wide-angle 25 mm (equivalent in 35mm [135] format)
   Equipped with a NIKKOR lens that covers a range of focal lengths beginning at the wide-angle 25 mm (equivalent in 35-mm [135] format) up through 10x optical zoom, the S6300 supports beautiful photography of a wide variety of scenes from wide-angle landscape shots to close-ups of people's expressions from a distance.
2. A backside illumination CMOS image sensor with an effective pixel count of 16.0-million pixels and a lens-shift vibration reduction (VR) function achieve beautiful rendering even in dark or dimly lit surroundings
   Equipped with a backside illumination CMOS image sensor with an effective pixel count of 16.0-million pixels, the noise that occurs with shooting at high sensitivities is effectively suppressed for beautiful rendering even in dark or dimly lit surroundings. In addition, adoption of a lens-shift vibration reduction (VR) function that makes the most of superior camera shake compensation precision enables capture of beautiful photos, even when the lens is zoomed in, by reducing blur caused by camera shake.
3. A slim and stylish body
   Narrowing of the camera body at the four corners and top not only results in one of the smallest bodies in the 10x optical zoom class, which offers superior portability, but the combination of a rounded form and ridged lines, as well as a metallic feel, have resulted in an elegant and stylish design.
4. Adoption of a movie-record button for recording of movies with full-HD picture quality with the press of a button, and a new movie function for recording multiple scenes as a single movie file
   Full-HD movies with stereo sound and superior picture quality can be recorded with the simple press of a button, and optical zoom can also be applied during movie recording. In addition, a new function that saves multiple movie scenes recorded intermittently to eliminate unwanted portions as a single file has been adopted.
5. Equipped with a variety of shooting and editing functions, including 3D Photography, Special Effects, Filter Effects, and Easy Panorama
   The S6300 offers more authentic artistic imaging enjoyment with functions such as 3D Photography, with which the user simply presses the shutter-release button and then moves the camera horizontally to take a 3D photo; Special Effects, with which still images and movies can be recorded with hue and contrast effects applied from the shooting menu; Filter Effects for simple editing of photos already taken; and Easy Panorama for capturing horizontal or vertical panorama photos.

S4300/S3300 Primary Features

1. Stylish models with an effective pixel count of 14.0 16.0-million pixels and a 6x optical zoom NIKKOR lens with a zoom range beginning at the wide-angle 26 mm (equivalent in 35-mm [135] format)
   (Revised on February 7, 2012)
   Despite their 6x optical zoom lens, the S4300 and S3300 offer a compact and stylish design that is very fashionable and offers superior portability. They also make taking beautiful photos easy.
2. Lens-shift vibration reduction (VR) function that makes the most of superior camera shake compensation precision
   The lens-shift vibration reduction (VR) function effectively reduces blur, even with shooting indoors or in dark places where camera shake often results in blurred photos, for clear, sharp photos. With highly precise compensation for even the slightest camera shake, users will enjoy worry free shooting.
3. A 3-in., approximately 460k-dot touch panel TFT LCD monitor (HVGA) that enables natural operation (S4300)
   The large and clear three-inch HVGA LCD touch panel has a flatter surface that makes it level with the camera cover for simpler touch operation. Response to contact and removal of fingers has also been increased, allowing for faster operation. In addition, with the new graphical user interface (GUI), frequently used controls are always displayed for increased usability.
4. Equipped with Scene Auto Selector mode, Smart Portrait mode, Subject Tracking, and Pet Portrait mode for shooting a wide variety of scenes
   The cameras make taking pictures more fun with a variety of shooting functions that respond to any scene, including Scene Auto Selector mode, which automatically identifies the scene and applies the appropriate scene mode; Smart Portrait mode, which automatically detects smiles on human faces and applies effects for more beautiful skin tones; Subject Tracking, which automatically tracks moving subjects such as children or animals; and Pet Portrait mode, with which the camera automatically detects and focuses on the faces of dogs or cats looking directly at the camera.
5. A variety of color options
   The S4300 is available in seven colors and the S3300 in eight, for a rich lineup of color options. Users can choose from the broad range of colors, from basic colors to bright, vivid colors according to their personal preference. Two new colors are introduced with these cameras: a subtle and elegant plum, and a vivid blue.

S30 Primary Features

1. Durability, dust resistance, and waterproofing that support shooting in a variety of circumstances
   The S30 offers specifications, including shock resistance that withstands falls from heights of up to 80 cm, dust resistance, and waterproofing to a depth of three meters for shooting with wet hands or around pools, at the beach, or anywhere there is water, that enable use by the entire family in a variety of situations.
2. Large buttons and an intuitive user interface
   
   Three large buttons on the top of the camera–movie-record button, shutter-release button, power switch–are easy to press, four Flexible buttons on the back of the camera make applying camera settings easy, and the user interface displayed in the monitor enables intuitive operation.
3. Functions that make taking pictures more fun
   -Change Colors
   This function can be used to easily adjust brightness, vividness, and hue before shooting. Four options (Vivid Color, Black-and-White, Sepia, Cyanotype) are also available for adjusting image colors after shooting.
   -Decorate (add a frame around images)
   Use this function to add a frame around pictures before or after shooting. Five different frames are available.
   -3 special effects (selected from scene mode options)
   Take pictures that reflect your artistic intent with simple application of one of these options prior to shooting.
   Choose from Take Soft Pictures, Highlight Colors, and Create a Diorama Effect.
   -6 filter effects
   Choose from six filter effects–Soften Pictures, Highlight Colors, Add Starbursts, Add a Fisheye Effect, Add a Diorama Effect, Change Colors–to easily edit pictures already taken.
   -Flexible customization of 3 camera functions
   The S30 offers a variety of menu displays and operational sound settings for the shutter and buttons that can be selected according to personal preference, and the welcome screen displayed in the monitor changes each time the camera is turned on.
4. Convenient functions for enjoying photos with the entire family
   -Slide shows with background music and animation
   Three slide show themes that add background music and animation to photos make viewing slide shows more fun.
   -Function for creating photo albums
   The S30 is equipped with a function that displays photos in a manner similar to a photo album with simple in-camera setup.
   -Exchange Messages
   Up to two voice messages can be attached to a single image. This function acts similarly to voice mail, allowing family members to leave and reply to messages attached to images.
5. Symmetrical design that is easy to hold
   The S30 has a symmetrical design and button positioning suited to two-handed use and a firm grip.

Other features

1. An effective pixel count of 10.1-million pixels and a 3x optical zoom NIKKOR lens with a zoom range beginning at the wide-angle 29.1 mm (equivalent in 35-mm [135] format) for coverage of a broad range of angles of view
2. 2.7-inch, approximately 230k-dot TFT LCD monitor (QVGA)
3. Available in four colors: white, black, pink, and blue

• Specifications, design, product name and supplied accessories may differ by country or area. Specifications and equipment are subject to change without any notice or obligation on the part of the manufacturer.

• Imaging Products—lineup—Compact Digital Cameras—COOLPIX S9300
• Imaging Products—lineup—Compact Digital Cameras—COOLPIX S9200
• Imaging Products—lineup—Compact Digital Cameras—COOLPIX S6300
• Imaging Products—lineup—Compact Digital Cameras—COOLPIX S4300
• Imaging Products—lineup—Compact Digital Cameras—COOLPIX S3300
• Imaging Products—lineup—Compact Digital Cameras—COOLPIX S30

Digital SLR camera D800/D800E

February 7, 2012

A new Nikon FX-format digital SLR camera with the world's highest effective pixel count–36.3-million pixels–for noteworthy definition and image quality

TOKYO - Nikon Corporation is pleased to announce the release of the Nikon D800 FX-format digital SLR camera. The D800 offers the world's highest* effective pixel count of 36.3-million pixels, and is equipped with the new EXPEED 3 image-processing engine and a 91K-pixel (approximately 91,000 pixels) RGB sensor for overwhelming definition and image quality. Nikon will be exhibiting the D800 at the CP+ CAMERA & PHOTO IMAGIING SHOW, to be held Thursday, February 9 through Sunday, February 12 in Yokohama, Japan. This exhibition is open to the public.

• *Among interchangeable lens digital SLR cameras equipped with image sensors conforming to the 35-mm film size as of February 7, 2012

The D800, a new FX-format model offers an noteworthy effective pixel count of 36.3-million pixels. At its core is superior image quality equal to that achieved with medium-format digital cameras. The D800 is also equipped with a number of new functions for a high level of added value, all in a compact and lightweight body.

In addition to a new Nikon FX-format CMOS image sensor and the new EXPEED 3 image-processing engine, specifically optimized for Nikon digital SLR cameras, the D800 is equipped with a new 91K-pixel (approximately 91,000 pixels) RGB sensor that supports the Advanced Scene Recognition System with its noteworthy advances in scene recognition performance. The camera is also equipped with a number of new functions, including Multi-area mode Full HD D-Movie that enables movie recording using either the FX-based movie format or the DX-based movie format.

For users who demand an even greater sense of definition, Nikon also releases the D800E, a model that offers increased resolution for images with more dimension.

D800 Development Background

Reflecting Nikon's efforts to respond to a number of demands, including those for a higher pixel count, better image quality, and a smaller and lighter camera, the D800 is a digital SLR camera developed to capture still images with the superior resolution and record movies with the true high-definition picture quality demanded not only by advanced amateur photographers but also by professionals.

Nikon is responding to the needs of users who demand more from photographs and movies with the recently announced D4, a flagship model that combines excellent definition and image quality with superior high-speed performance, and the D800, a model that offers the ultimate in resolution demanded for nature and studio photography.

D800 Primary Features

1. New Nikon FX-format CMOS image sensor
   The D800 is equipped with a new Nikon FX-format CMOS image sensor and the new EXPEED 3 image-processing engine for Nikon digital SLR cameras. This new image-processing engine is faster and offers greater performance. The camera also offers the world's highest* effective pixel count of 36.3-million pixels. When combined with the sharp rendering of NIKKOR lenses, images exhibiting resolution equal to that achieved with medium-format digital cameras are possible.
   The D800 also responds to the demands of professional photographers with a standard sensitivity range of ISO 100–6400, and additional support for equivalents of ISO 50 (Lo 1) and up to ISO 25600 (Hi 2), for superior image and picture quality in dimly lit situations, such as just before sunrise and just after sunset, with shooting of still images as well as movie recording.
   • *Among interchangeable lens digital SLR cameras equipped with image sensors conforming to the 35-mm film size as of February 7, 2012
2. New 91K-pixel RGB sensor for the more accurate Advanced Scene Recognition System
   The D800 is equipped with a new 91K-pixel (approximately 91,000 pixels) RGB sensor. When a human face is detected in the frame, 3D Color Matrix Metering III bases exposure control on the brightness of that face so that the face is optimally exposed even with backlighting. In addition, the superior resolution of the metering sensor, which makes full use of an incredible 91,000 pixels, enables extremely precise analysis of the scene for more accurate control over autofocusing, auto exposure, i-TTL flash control, and auto white balance.
   • *There is no display in the viewfinder that shows when a face or faces have been recognized.
3. Multi-area mode Full HD D-Movie for movie recording using one of two movie formats
   The D800 records movies exhibiting superior resolution with optimal processing of information acquired from the 36.3-million pixel image sensor. Recording of 1920 x 1080p/30-fps full-HD movies is supported, and users can choose to record using the FX-based movie format or the DX-based movie format according to recording conditions. The FX-based movie format offers a shallow depth-of-field with an emphasis on blur characteristics while the DX-based movie format enables recording of movies that bring subjects closer when lenses with short focal lengths are used. The D800 is also equipped with a headphone jack and supports precise adjustment of microphone sensitivity. In addition, it supports simultaneous display of movies or the movie live view display in the camera monitor and on an external monitor. Further, the D800 responds to the needs of professionals who require uncompressed movie files with the ability to record movies directly to an external HDMI recorder in movie live view mode. The D800 also offers a time-lapse photography function that captures images at a selected interval and then combines the images to create a time-lapse movie that shows the changes in a particular scene that occur over time.
4. Viewfinder frame coverage of approximately 100%*¹ and a lightweight and durable water- and dust-resistant body
   The viewfinder built into the D800 supports a frame coverage of approximately 100%*¹ and magnification of approximately 0.7x*². Adoption of a magnesium alloy for the body gives the camera the same level of durability as the D700 with a weight approximately 10% less.
   • *1With FX-format image area
   • *2With 50-mm f/1.4 lens at infinity, -1.0 m^-1
5. Support for high-speed continuous shooting and a variety of battery types with the Multi-Power Battery Pack MB-D12 (optional)
   The MB-D12 supports the Rechargeable Li-ion Batteries EN-EL15 and EN-EL18, common AA batteries, and the AC Adapter EH-5a/b (with Power Connector EP-5B). When the MB-D12 is mounted on the D800, high-speed continuous shooting at approximately 6 fps* using the DX-format image area is possible. The MB-D12 also offers the added convenience of controls, including shutter-release button, AF-ON button and multi-selector, for vertical shooting. What's more, the same seals as those used for the D800 with its magnesium body offer superior resistance to dust and water.
   • *When powered by the AC adapter, or AA batteries or Rechargeable Li-ion Battery EN-EL18 with the MB-D12. Measured according to CIPA guidelines.
6. Other D800 Functions and Features
   • A 51-point AF system for improved subject acquisition and focus performance under dim lighting. In addition, 11 focus points (five at center with an addition three to each side) are fully functional when lenses with a maximum aperture of f/8 are used.
   • A 3.2-inch, approximately 921k-dot LCD monitor with reinforced glass, automatic monitor brightness control, and wide viewing angle
   • A virtual horizon that shows the degree to which the camera is tilted sideways (roll), or forward or backward (pitch) with display in the monitor and viewfinder
   • A new shutter unit that has passed testing for 200,000 cycles and supports a maximum shutter speed of 1/8000 s and flash sync speed of 1/250 s
   • Continuous shooting at 4 (FX-format/5 : 4 image area) or 5 (DX-format/1.2x image area) fps*
     • *When powered by a Rechargeable Li-ion Battery EN-EL15
   • CompactFlash and SD dual memory card slots
   • Support for SuperSpeed USB (USB 3.0)

The D800E with specifications for even greater resolution with an effective pixel count of 36.3-million pixels

In-camera disabling of the aliasing and moiré pattern reduction operation performed by the optical low-pass filter built into the D800E allows light passing through a NIKKOR lens to strike photodiodes directly for even greater resolution. This makes this model optimal for landscape and artistic photography with which higher resolution and clear definition is demanded. With the exception of the modification indicated above, all other functions and characteristics are the same as with the D800.

• Aliasing and moiré patterns may be more noticeable in images captured with the D800E with some subjects, scenes or shooting conditions.
• Optical low-pass filter IR coating and anti-reflection coating performance is the same with both the D800 and the D800E.

• Imaging Products—lineup—Digital SLR Cameras—D800/D800E

Digital Compact Camera Nikon COOLPIX P310/P510

February 1, 2012

Two new P-series compact digital cameras with built-in lens-shift vibration reduction (VR) and an effective pixel count of 16.1-million pixels for superior performance and image quality.
The P310 with a compact, wide-angle zoom lens offering a fast maximum aperture of f/1.8
The P510 with wide-angle 42x optical zoom for super telephoto shooting at focal lengths equivalent to up to 1000 mm*

TOKYO - Nikon Corporation is pleased to announce two new COOLPIX P-series models, the P310 and the P510. The COOLPIX P series is a line of multi-function, high-performance compact digital cameras with full-scale photographic capabilities.

The P310 is the successor to the COOLPIX P300, which last year established a new branch of compact, wide-angle zoom cameras in the COOLPIX P series. It is equipped with a lens offering the same fast maximum aperture of f/1.8 that was so popular with the P300, and exhibits a number of advances, including even better image quality from its 16.1-million pixel image sensor and a lens-shift vibration reduction (VR) function for camera shake compensation equivalent to a four-step increase in shutter speed.

The P510 is a compact, high-power zoom camera with an even greater zoom ratio than its predecessor, the COOLPIX P500, which represented a landmark in the history of the COOLPIX series with the highest zoom ratio ever. This new model is equipped with an amazing 42x optical zoom lens that covers angles of view for a broad range of focal lengths, beginning at the wide-angle 24 mm to the telephoto 1000 mm*. The Q510 also offers the same lens-shift vibration reduction (VR) function for camera shake compensation equivalent to a four-step increase in shutter speed as the P310, and is also equipped with a new GPS function.

Both the P310 and P510 are also equipped with a backside illumination CMOS sensor with an effective pixel count of 16.1-million pixels for significantly less noise with shooting at high sensitivities. This results in the beautiful images with little noise that users expect, even with shooting in dimly lit surroundings. They also offer a noise reduction burst feature that utilizes automatic image overlay technology, which is applied with shooting in Night Portrait, Backlighting, and Night Landscape scene modes, to produce images with minimal noise.
The P310 and P510 are also equipped with a number of other shooting and editing functions, including COOLPIX Picture Control, which can be used to adjust the vividness of colors or degree of sharpening applied to images prior to shooting according to the type of subject or scene, shooting conditions, or intent. What's more, frequently used shooting menu items can easily be assigned to the new customizable function button, making the full-scale photographic capabilities demanded by users even more simple.

• *Equivalent in 35-mm [135] format

Primary Features Common to Both COOLPIX P310 and COOLPIX P510

1. Backside illumination CMOS sensor with an effective pixel count of 16.1-million pixels enables capture of images exhibiting little noise at the high sensitivities required for night landscapes and pictures taken indoors under dim lighting
   The cameras are equipped with a backside illumination CMOS sensor with which each pixel receives light more efficiently for superior high-speed processing performance. The image overlay and advanced noise reduction technologies made possible by this CMOS sensor allow the camera to adjust sensitivity and shutter speed according to the subject or scene which is then saved as a single image, for photos that reflect user intent, even under difficult conditions such as dim lighting. Images exhibiting very little noise can be captured at high sensitivities up to ISO 3200 or a setting of Hi 1 (equivalent to ISO 6400).
   In addition to Night Portrait, Backlighting, and Night Landscape scene modes for which image overlay technology was previously adopted, Landscape* and Close-up scene modes also utilize image overlay technology with the noise reduction burst option for photos of crisp and clear subjects exhibiting very little noise.
   • *Noise reduction burst function built into the COOLPIX P300
2. Lens-shift vibration reduction (VR) function that effectively reduces the effects of camera shake
   Equipped with a lens-shift vibration reduction (VR) function that offers camera shake compensation equivalent to a four-step increase in shutter speed, the cameras support capture of sharper images with less blur, even with hand-held shooting. This optical vibration reduction is effective not only with still-image shooting, but also with recording of full-HD movies.
3. COOLPIX Picture Control for optimizing images prior to shooting
   COOLPIX Picture Control, not available with the cameras' predecessors, has been built into the P310 and P510. This feature can be used to adjust the vividness of colors or degree of sharpening applied to images prior to shooting according to the type of subject or scene, shooting conditions, or intent. It can be used in all four exposure modes–[P] programmed auto, [A] aperture-priority auto, [S] shutter-priority auto, [M] manual–and offers four preset Picture Controls and six options for fine tuning Picture Controls. Users can also register up to two custom Picture Controls reflecting frequently used settings.
   Four Picture Controls
   -Standard (default setting)
   Standard processing for balanced results.
   -Neutral
   Minimal processing for natural results.
   -Vivid
   Produces pictures that are more vivid and alive. Use for pictures of flower and the like to emphasize primary colors.
   -Monochrome
   Take black-and-white, sepia toned or other monochrome pictures for a nostalgic effect.
   Options for fine tuning Picture Controls
   -Quick Adjust, Image Sharpening, Contrast, Saturation*¹, Filter Effects*², Toning*²
   • *1Not available for Monochrome Picture Control.
   • *2Only available for Monochrome Picture Control.
4. Recording of full-HD movies for which exposure and color settings, as well as optical zoom, can be applied
   The cameras are equipped with functions for recording full-HD movies (1920 x 1080 pixels) with stereo sound. Lens-shift vibration reduction (VR) function and optical zoom can be applied during movie recording, and Special Effects can be applied to movies. Movies recorded using the HS Movie function play back in slow motion at 1/2 or 1/4 the normal playback speed for a dramatic effect, or in fast motion at twice the normal playback speed. Full-HD movies recorded with the cameras can be played back on a TV with an HDMI connector, and the cameras' support for the CEC feature for HDMI enables playback control using the TV's remote control.
5. 3-inch, approximately 921k-dot TFT LCD monitor with wide viewing angle offers bright display under sunny skies and clear viewing indoors
   A bright, approximately 921k-dot TFT LCD monitor with anti-reflection coating has been adopted. This enables clear viewing of beautiful, high-resolution images even outside on sunny days or inside a brightly lit room. In addition, the expanded color reproduction range covers a broader range of colors for reproduction of nearly the entire sRGB gamut.

Additional COOLPIX P310 Primary Features

1. Nikon optical technologies for stunning landscapes and night landscapes
   -NIKKOR lens with fast maximum aperture of f/1.8
   A number of Nikon's optical technologies have been concentrated in the f/1.8 lens built into the P310, resulting in the fastest* lens available with a compact digital camera.
   • *Based on Nikon research as of February 1, 2012.
   -High refractive-index lens for a more compact body
   By adopting a high refractive-index lens with a refractive index of 2.0 or higher, which compensates for both curvature of field and spherical aberration, a smaller and lighter camera was achieved. The lens also enables sharper rendering for greater contrast throughout the entire frame.
   -4.2x optical zoom lens with built-in lens-shift vibration reduction (VR)
   Equipped with a lens-shift vibration reduction (VR) function that offers camera shake compensation equivalent to a four-step increase in shutter speed, the P310 supports capture of sharper images with less blur, even with hand-held shooting. This lens is perfect for capturing landscapes and large group photos with coverage for angles of view for focal lengths beginning at the wide-angle 24 mm to the telephoto 100 mm (equivalents in 35-mm [135] format).
2. A variety of shooting functions that enable capture of photos as intended
   The camera is equipped with a number of shooting and in-camera image editing functions that allow users to enjoy mastering the camera with manual operations. Among these are the four exposure modes–[P], [A], [S], [M], nine special effects, and five filter effects.
   What's more, the P310 beautifully preserves exciting scenes with high-speed continuous shooting of up to five shots at approximately 7 fps* at the maximum image size setting (16M 4608x3456).
   • *Continuous frame rate may decrease depending upon image quality and size settings, memory card type, or shooting conditions. Continuous frame rate decreases at an ISO Sensitivity setting of 3200 or Hi 1.
   -9 Special Effects that can be applied prior to shooting
   Images with the desired exposure and color adjustment can be captured with specification from the Special Effects menu prior to shooting. In addition to the Soft, High Key, Low Key, Nostalgic Sepia, and High-contrast Monochrome options available with the P310's predecessor, the P300, the P310 offers four additional options–a Selective Color option that results in black-and-white images in which only the specified color remains; a Silhouette option that creates silhouette photographs of subjects with a bright background; a Painting option that creates images that look somewhat like paintings; and a High ISO Monochrome option that creates monotone (black-and-white) images intentionally captured at high ISO sensitivities.
   -5 Filter Effects for editing photos after they've been taken
   The camera offers in-camera editing functions for simple image adjustment and enhancement without using a computer. In addition to the Cross Screen, Fisheye, Miniature Effect, and Painting filters available with the P300, the P310 offers an additional Selective Color filter effect.

Additional P510 Primary Features

1. A 42x optical zoom NIKKOR lens with coverage for angles of view for focal lengths from the wide-angle 24 mm to the super telephoto 1000 mm (equivalents in 35-mm [135] format)
   The Q510 is equipped with a 42x optical zoom NIKKOR lens offering the highest zoom ratio* in COOLPIX history. With coverage for angles of view for focal lengths beginning at the wide-angle 24 mm all the way up to the super telephoto 1000 mm (equivalents in 35-mm [135] format), the camera supports capture of a wide variety of subjects, from those that are too far away for effective capture with previous models to macro photography and wide-angle shots.
   • *As of February 1, 2012.
2. Target Finding AF for the intended composition in sharp focus
   With this feature, utilizing high-performance image analysis technology developed exclusively by Nikon, the user simply points the camera toward the desired subject and the camera instantly predicts the portion of the scene on which focus should be acquired and then selects the appropriate focus area and focus area size. As the active focus area is automatically specified in accordance with the size of the subject, resulting images are in clear focus. In addition, Target Finding AF not only works with subjects positioned at the center of the frame, but with off-center subjects as well. This capability is clearly exhibited with shooting of smaller subjects such as flowers, food, and the like.
3. Improved Scene Auto Selector mode for automatic selection of 1 of 9 scene modes according to the scene and shooting conditions
   The Scene Auto Selector mode built into the P510 is capable of more precise and specific identification of scenes than it was with previous models. With this feature the camera automatically identifies the scene and shooting conditions and then selects the optimal scene mode. Scene Auto Selector can choose from nine scene modes–two Portrait options, Landscape, two Night Portrait options, Night Landscape, Close-up, and two Backlighting options–but is actually capable of automatic identification of 16 scenes.
4. A GPS function for recording shooting location information and tracking routes
   Shooting location information acquired by GPS is recorded with images. When ViewNX 2 is used, a map showing shooting locations can be displayed in the computer monitor. The P510 also offers a log function that records movement over a specified interval as a log data even when the camera is not in use or is turned off, allowing users to preserve a record of their movement on vacation, for example, as a file that can be viewed later. What's more A-GPS files can be downloaded to increase GPS satellite acquisition time when the camera is turned on for smoother operation.